Optimizing a website is the first and the foremost requirement for attracting more traffic to your site. In order to attain this, you can choose either of the two types of SEO services. The techniques that SEO experts generally follow are called ‘White Hat’ and ‘Black Hat’ techniques in the SEO parlance. The names already suggest that these techniques vary from one another. So, while appointing SEO experts for web maintenance services and internet marketing, you better ensure the type of SEO services they offer. Let us draw the differences between the two techniques.
White Hat SEO
The term ‘white’ describes the technique is clean without any hidden tricks. SEO experts call it an organic way of optimization avoiding all unethical practices. The cost of the practice bears fruit in the end as the entire website has been created in a search engine friendly manner. Content should be well written and unique and keywords must be incorporated in a planned way. In this method, keywords are never stuffed keywords in a meaningless way. The strategies used in a white hat SEO include link building, directory submission and others are organized and done in a systematic way. The title tags and Meta descriptions also have keywords to describe the page content.
Black Hat SEO
Most of the providers of the SEO services avoid black hat SEO technique. You may get faster result but the means used to optimize the website are all black or unethical. It is a bad practice for the survival of your website, as the search engine can ban or penalize your site. The excessive use of keywords in a useless way, submitting links without getting possible feedback are some of techniques followed in black hat SEO.
The positive results you get from the Black Hat SEO have a short term effect but are unethical. Whereas White Hat techniques are credible and ethical mean to get higher web page ranking. SEO experts would always advice you to go for white hat SEO techniques for its reliability and effective outcome. If you want to avail to the affordable SEO services and web maintenance services, you can hire the experts of Asha Infotech India.
For more information about our services, log on to www.ashainfotech.co.in.